Client: Specialized Bicycle Components, Inc.
Location: Morgan Hill, CA / Chapel Hill, NC
Specialized Bikes wanted to develop a new type of in store branding and experience for their mountain bike retailers. Previous point of purchase materials were sterile and forget-able so they started the hunt to find a partner who could deliver an authentic display that connected their mountain bike line with trails and nature. After finding Nature Trails the hunt for a partner was over! Once on board, we presented multiple concept iterations and eventually landed on a 2-piece display comprised of a cedar trailhead kiosk and cedar bike display stand that would compliment each other while incorporating rich wood tones with rustic character into the retail spaces. Nature Trails followed through with design, fabrication, and shipping these unique POP Displays to retailers nationwide where you can now see our work firsthand!